Schedule

Tourist "Kagawa food" promotion

Olive food recommended menu provision business

Effect	In cooperation with Sanuki Dining and local Japanese, Western and Chinese culinary organizations, participating restaurants will develop and serve special menus using olive ingredients such as olive oil, olive beef and olive yellowtail. Through the recommended dishes of each restaurant, we aim to raise awareness and promote the use of olive ingredients.
Place	Japanese, Western and Chinese restaurants in the prefecture
Dates	September 6 - January 9 (planned)

"Kagawa's local fish" gourmet menu offering business

Effect	In collaboration with Sanuki Dining and other Japanese, Western, and Chinese cuisine groups in the prefecture, participating restaurants will develop and offer special menus using local Kagawa fish.Through the recommended dishes of each store, we aim to raise awareness and promote the use of marine products produced in the prefecture.
Place	Japanese, Western and Chinese restaurants in the prefecture
Dates	September 6 - January 9 (planned)

"Kagawa Food" Tourist SNS Information Dissemination Project (New)

Effect	A promotion using social media will be carried out to raise awareness of and encourage use of "Kagawa cuisine" among tourists before and during their trip.
Implementation content	Utilizing influencers who have a strong influence on those interested in travel, the appeal of "Kagawa food" will be promoted through articles posted on Instagram and other platforms, and viewers will be drawn to the project's official website.

Prefectural "Kagawa food" promotion

Sanuki Marche Business

Effect	In the Sunport Takamatsu area, we held a European-style direct marketing market (marche), where producers meet face-to-face with consumers to sell seasonal vegetables, fruits, and processed products, and to provide dishes using local ingredients. In addition to conveying the splendor of "no food", we aim to improve awareness and expand sales channels for ingredients produced in the prefecture.We will support the holding of the event as a subsidized project in order to make maximum use of the know-how and networks of the private sector.
Place	Sunport Takamatsu (Takamatsu City) Symbol Tower west passage, Decks Galleria, multipurpose plaza, JR Takamatsu Station plaza, etc.
Dates	April 6, 4 - March 21, 7 (planned) Once a month, 1 times in total (in principle, the third Sunday) 12:3-10:00
Link	https://www.kensanpin.org/marche/

Delicious food delivery lecture business

Effect	With the aim of raising awareness of local ingredients and cultivating fans of them, food experts such as producers, distributors and chefs will convey the appeal of local ingredients to elementary, junior high and high school students.
Implementation content	As part of the "Delicious Food Promotion Team," food experts will visit elementary, junior high, and high schools, as well as special needs schools, within the prefecture to give lectures and tastings to convey the appeal of local ingredients. Composition of items Olives (producer, manufacturer, etc.) Olive cattle (producers, distributors, etc.) Olive dream pig, olive pig (producer, distributor, etc.) Olive chicken (producers, distributors, etc.) Sanuki Sankei Fruit (Producers, market participants, etc.) Seto local fish (cooks, fishermen, etc.) Sanuki seasoning (seasoning manufacturers, food and beverage companies, etc.) Rare sugar (rare sugar manufacturers and distributors) Oidemai (Producers, Distributors, etc.) Our Projects In cooperation with the Board of Education, we will hold "in-school learning" and "out-of-school learning" courses on A) for students at elementary, junior high, and high schools, as well as special needs schools, in order to raise awareness of local ingredients. A total of 26 sessions are planned.
Link	https://www.kensanpin.org/umaimon/demaekouza/

Effect

With the aim of raising awareness of local ingredients and cultivating fans of them, food experts such as producers, distributors and chefs will convey the appeal of local ingredients to elementary, junior high and high school students.

Implementation content

As part of the "Delicious Food Promotion Team," food experts will visit elementary, junior high, and high schools, as well as special needs schools, within the prefecture to give lectures and tastings to convey the appeal of local ingredients.

Composition of items
- Olives (producer, manufacturer, etc.)
- Olive cattle (producers, distributors, etc.)
- Olive dream pig, olive pig (producer, distributor, etc.)
- Olive chicken (producers, distributors, etc.)
- Sanuki Sankei Fruit (Producers, market participants, etc.)
- Seto local fish (cooks, fishermen, etc.)
- Sanuki seasoning (seasoning manufacturers, food and beverage companies, etc.)
- Rare sugar (rare sugar manufacturers and distributors)
- Oidemai (Producers, Distributors, etc.)
Our Projects
- In cooperation with the Board of Education, we will hold "in-school learning" and "out-of-school learning" courses on A) for students at elementary, junior high, and high schools, as well as special needs schools, in order to raise awareness of local ingredients. A total of 26 sessions are planned.

Link

https://www.kensanpin.org/umaimon/demaekouza/

Restaurant / restaurant collaboration business

Management of "Sanuki Dining"

Effect	Restaurants that use local ingredients and serve excellent cuisine that can be confidently recommended to tourists from both Japan and abroad will be certified as "Sanuki Dining," and certified restaurants will be used to disseminate information about local ingredients.
Implementation content	Through the activities of Sanuki Dining certified stores (currently 28 stores), we aim to widely promote the appeal of local ingredients.
Link	https://www.kensanpin.org/umaimon/dining/

Promotion of Kagawa local production for local consumption stores

Effect	In order to increase consumption of prefecture-produced agricultural, forestry and marine products, restaurants and retail stores that actively use prefecture-produced agricultural, forestry and marine products and their processed products are registered as "Kagawa local production for local consumption cooperation stores" and promoted. Try hard.
Implementation content	■Participating stores Register stores that promote and provide Sanuki food almost throughout the year (1) Sanuki food stores Restaurants, hotels/ryokans, bento/prepared food stores, confectionery manufacturers/stores, etc. (2) Sanuki food stores Direct production facilities, mass retailers, retail stores, department stores, etc. ■ Support for registered stores i) Issuance of registration certificate and registration plate, and distribution of PR materials ii) Promotion through the prefecture's website, the portal site "Sanuki no Shoku" (food of Sanuki) supporting agricultural, livestock and fishery products produced in the prefecture, guidebooks, etc. iii) Provision of production information for agricultural and marine products produced in the prefecture
Link	https://www.pref.kagawa.lg.jp/nousei/santa/kyouryokuten/

Information dissemination business

Effect	For the purpose of increasing recognition and consumption of prefectural products, we will work with the mass media in the prefecture to promote recognition of the entire project and promote participation in each project.
Implementation content	Effective promotion will be carried out throughout the year, mainly through the prefecture's mass media, using the Internet, social media, PR tools, etc.

Food business cooperation business

New year Udon market expansion business

Effect	In collaboration with industry groups, the prefecture will promote the spread of "New Year Udon," a new food culture originating from the prefecture.
Implementation content	In cooperation with the authentic Sanuki Udon Cooperative Association, we will work to popularize "New Year's Udon" by working with udon shops, mass retailers, and manufacturers inside and outside the prefecture. The prefecture will operate a search site that introduces restaurants in the prefecture where you can eat "New Year's Udon," and will distribute leaflets with the same content throughout the prefecture. We will work with the Kagawa Prefecture Nutrition Teachers and School Nutrition Staff Research Group to further popularize and establish "New Year's Udon for School Lunches."
Link	https://www.kensanpin.org/toshiakeudonmap/

Stay-type tourism cooperation business

Effect	We will work with private organizations to promote "Kagawa food" by utilizing product development carried out by private organizations, and aim to popularize products made in the prefecture.
Implementation content	Collaboration with "Meeting to think about sake that suits udon" We will promote "Udon-friendly Sake" and "Sake-friendly Udon" to enjoy Sanuki Udon and sake both inside and outside the prefecture to promote exchange and increase consumption.
Link	https://www.kensanpin.org/umaimon/udonsake/

3 new label bottles of sake that go well with udon

Local Residents Promoting the Appeal of Food

Effect	We work in cooperation with local residents to promote the use of locally produced ingredients and revitalize the region through food.
Implementation content	With the aim of revitalizing the region through the use of local ingredients and the activities of Shima Kitchen, we provide various forms of support to encourage menu development and the development of Shima Kitchen staff.

Private business cooperation project

Sanuki whole business

Effect	By collaborating with food organizations in the prefecture and developing products using locally produced ingredients that are in line with the prefecture's food culture and eating habits, and promoting and selling them at participating stores, we aim to raise awareness of locally produced ingredients and expand consumption.
Implementation content	・Sanuki whole Chinese rice dumplings ・Sanuki Japanese rice dumplings ・Sanuki Kashiwa mochi Mid-April to May 6, 4 (Tango no Sekku) ・Sanuki moon viewing dumplings September to October 6 (Harvest Moon) ・Sanuki Whole Ehomaki ・Sanuki Ehomaki Roll Mid-January to February 7, 1 (Setsubun)
Link	Sanuki whole Chinese Chimaki https://www.kensanpin.org/umaimon/chimaki/ Sanuki no Chimaki https://www.kensanpin.org/umaimon/chimaki/ Sanuki Kashiwa Mochi https://www.kensanpin.org/umaimon/chimaki/ Sanuki's Moon Viewing Dango https://www.kensanpin.org/umaimon/tsukimidango/ Sanuki Eho roll https://www.kensanpin.org/umaimon/ehouroll/

Nationwide Udon Event Support Project (New)

Effect	Using udon noodles, a food representative of Kagawa, as a starting point, we aim to improve the brand power of our prefecture, promote Sanuki udon noodles, and revitalize the udon industry by supporting the holding of a national udon tournament in the prefecture.
Implementation content	・Providing local udon menus from all over Japan ・Souvenir udon sales ・Workshops such as udon-making experience are planned.

90th Anniversary of the Designation of Setonaikai National Park "Kagawa x Okayama" Setonaikai Food Collaboration Project (New)

Effect	To raise awareness of and expand sales of local food ingredients, the prefecture will team up with Okayama Prefecture, which faces the Bisan Strait, to mark the 90th anniversary of the designation of Setonaikai National Park, and hold food events in both prefectures that allow visitors to experience the bounty of the Seto Inland Sea.
Dates	Kagawa venue: June 6nd (Saturday) and 6rd (Sunday), 22 Okayama venue: October 6th (Sat) and 10th (Sun), 19
Venue	Kagawa Venue: Sun Messe Kagawa, Takamatsu City Okayama Venue: Kibi Plaza area, Kibichuo Town
Held content	Promotion and sale of food-related products from both prefectures (sales, food and beverage booths, food trucks) Stage events, workshops, etc.
Link	https://www.kensanpin.org/umaimon/shokuhakukagawa/