Schedule

Tourist "Kagawa food" promotion

Prefectural product sales facility information transmission business

Effect	Create PR brochures in multilingual (Japanese / English / Traditional / Simplified / Korean) for sales facilities where you can purchase products from the prefecture and experience harvesting, such as antenna shops and directly-produced markets, and distribute them at airports, stations, hotels, etc.

Takamatsu Airport / prefecture fruit sales promotion business

Effect	A signboard for publicizing seasonal fruits is set up next to the Takamatsu Airport International Immigration Checkpoint. At the departure of Takamatsu Airport at the departure of international flights, we will sell tastings of strawberries, grapes, peaches, etc. to promote and promote fruit produced in the prefecture.
Place	Takamatsu Airport (departure lobby)

Whole Setouchi Nigiri Sushi Provision Business

Effect	In collaboration with prefectural sushi groups and other organizations, a set of Nigiri sushi that uses only local ingredients for domestic and foreign tourists is aimed at increasing the awareness of local fish and other local ingredients By offering a fixed amount, we will create opportunities to enjoy the delicious dishes of Setouchi with peace of mind. (Let tourists become fans of Kagawa's food, spread information effectively through word-of-mouth and SNS, and connect to repeaters)
Place	Prefecture sushi restaurants, restaurants, etc.
Schedule	October 2, 10nd year to February 1, 3rd year (plan) * Held according to the tourism campaign implementation period

Olive food recommended menu provision business

Effect	In cooperation with Sanuki Dining and Japanese, Western, and Chinese cuisine groups in the prefecture, each participating store develops and provides a special menu using olive ingredients such as olive oil, olive beef, and olive hamachi. Through the recommended dishes of each store, we aim to raise awareness of olive ingredients and promote their use.
Place	Japanese, Western, and Chinese restaurants in the prefecture
Schedule	October 2, 10nd year to February 1, 3rd year (plan) * Held according to the tourism campaign implementation period

Related business (tourism promotion business)

Sanuki Udon eating business

Effect	A stamp rally will be held to visit udon shops that offer udon noodles made with prefecture products and udon noodles that are unique and photographable, and promote the attraction of customers and the consumption of udon noodles.
Place	Prefecture udon shop
Schedule	October 2, 10nd year to February 1, 3rd year (plan) * During the tourism campaign implementation period

Accommodation plan creation business with gastronomy

Effect	In cooperation with travel agencies and accommodation groups, we have created an accommodation plan with dinner using prefecture-brand livestock products such as olive beef, olive dream pigs, olive pigs, and olive chicken, and for individual travelers who use the plan. By offering accommodation discount coupons, we will promote the attraction of customers and consumption of livestock products.
Place	Accommodation in the prefecture
Schedule	October 2, 10nd year to February 1, 3rd year (plan) * During the tourism campaign implementation period

Prefectural "Kagawa food" promotion

Sanuki Marche Business

Effect	In the Sunport Takamatsu area, a European-style market (Marche) is held, where the producers face the consumers, sell seasonal vegetables and fruits, processed products, and provide dishes using prefecture-produced food. While communicating the wonders, we aim to raise awareness and expand sales channels for foods produced in the prefecture. Continuing from last year, we will support the holding as an auxiliary project to maximize the use of private know-how and networks.
Place	Sunport Takamatsu (Takamatsu City) West side passage of the symbol tower building, Dex Galleria, large tent open space, multipurpose open space, etc.
Schedule	June 2nd year to March 6rd year (plan) Held a total of 12 times (in principle, the first Sunday) 10: 00-15: 00 * November will be held for 11 days, 1st, 7th, 8th
Links	https://www.kensanpin.org/marche/

Delicious food delivery lecture business

Effect	Food experts such as producers, distributors, and cooks aim to raise awareness of prefecture-produced foods and foster fans, targeting elementary and junior high schools, high schools, and nursing schools Tell.
Implementation content	A food expert will visit the elementary and junior high schools and high schools in the prefecture as a "Umaimon Spread Team" and hold a delivery lecture to convey the charm of the prefecture's ingredients through lectures and tastings. Composition of items Olives (producer, manufacturer, etc.) Olive beef (producer, etc.) Olive dream pig, olive pig (producer, distributor, etc.) Olive chicken (producers, distributors, etc.) Sanuki Sankei Fruit (Producers, market participants, etc.) Seto local fish (cooks, fishermen, etc.) Sanuki seasoning (seasoning manufacturers, food and beverage companies, etc.) Rare sugar (rare sugar manufacturers and distributors) Oidemai (Producers, Distributors, etc.) Activity content In cooperation with the Board of Education, we will hold lectures on prefectural products "in-school learning" and "out-of-school learning" for students of elementary and junior high schools, high schools, etc., and work to raise awareness of prefectural ingredients. Held 24 times in total
Links	https://www.kensanpin.org/umaimon/demaekouza/

Effect

Food experts such as producers, distributors, and cooks aim to raise awareness of prefecture-produced foods and foster fans, targeting elementary and junior high schools, high schools, and nursing schools Tell.

Implementation content

A food expert will visit the elementary and junior high schools and high schools in the prefecture as a "Umaimon Spread Team" and hold a delivery lecture to convey the charm of the prefecture's ingredients through lectures and tastings.

Composition of items
- Olives (producer, manufacturer, etc.)
- Olive beef (producer, etc.)
- Olive dream pig, olive pig (producer, distributor, etc.)
- Olive chicken (producers, distributors, etc.)
- Sanuki Sankei Fruit (Producers, market participants, etc.)
- Seto local fish (cooks, fishermen, etc.)
- Sanuki seasoning (seasoning manufacturers, food and beverage companies, etc.)
- Rare sugar (rare sugar manufacturers and distributors)
- Oidemai (Producers, Distributors, etc.)
Activity content
- In cooperation with the Board of Education, we will hold lectures on prefectural products "in-school learning" and "out-of-school learning" for students of elementary and junior high schools, high schools, etc., and work to raise awareness of prefectural ingredients. Held 24 times in total

Links

https://www.kensanpin.org/umaimon/demaekouza/

Restaurant / restaurant collaboration business

Support for Sanuki Dining activities

Effect	We certify restaurants that offer excellent cuisine using ingredients from the prefecture that can be confidently recommended by tourists from outside the prefecture and overseas as "Sanuki Dining", and a wide range of activities such as menu development and workshops conducted by certified stores. We will disseminate information and work to raise awareness of ingredients produced in the prefecture.
Implementation content	We will work to raise awareness of prefectural foods by disseminating information on Sanuki Dining certified stores (28 stores) and supporting fairs, events, and workshops using prefectural foods. Looking for new certified stores this year (about 2 stores)
Links	https://www.kensanpin.org/umaimon/dining/

Promotion of Kagawa local production for local consumption stores

Effect	In order to increase consumption of prefecture-produced agricultural, forestry and marine products, restaurants and retail stores that actively use prefecture-produced agricultural, forestry and marine products and their processed products are registered as "Kagawa local production for local consumption cooperation stores" and promoted. Try hard.
Implementation content	■ Registered store Register stores that promote and provide Sanuki food almost throughout the year　 (XNUMX) Sanuki food restaurant Restaurants, hotels/inns, side dishes, etc. (XNUMX) Sanuki food store Direct production facilities, mass retailers, retail stores, department stores, etc. ■ Recruitment December 23- ■ Support for registered stores ・ Delivery of registration certificate and registration plate ・ Free distribution of PR materials ・ Holding PR / workshops on the prefecture homepage and guidebooks　・ Consultation activities such as provision of production information and placement of producers
Links	https://www.pref.kagawa.lg.jp/nousei/santa/kyouryokuten/

Information dispatch business

Communicating local information

Effect	For the purpose of improving the recognition of prefectural products and expanding sales channels, we will disseminate information in cooperation with prefectural mass media. By implementing effective promotion throughout the year, we aim to promote awareness of the entire project and promote visits to each project.
Implementation content	Effectively publicize and publicize each project throughout the year by utilizing the Internet, SNS, PR tools, etc. centered on the mass media for the purpose of promoting awareness of the entire project and promoting visits to each project.

Food business cooperation business

New year Udon market expansion business

Effect	In cooperation with industry groups, we will carry out PR for the spread of "New Year Udon".
Implementation content	In cooperation with the home sanuki udon cooperative, we will work with mass retailers inside and outside the prefecture to promote the new year udon. We will work to promote public relations with the New Year Udon Nationwide nationwide to further raise awareness of the New Year Udon. In addition to operating a search site that introduces shops that can eat New Year's Udon noodles in the prefecture, distribute leaflets with the same content at national New Year noodles venues. In cooperation with the Kagawa Prefectural Nutrition Teacher and School Nutrition Staff Study Group, we will work to further disseminate and establish the “New Year Udon” for school meals.
Links	https://www.kensanpin.org/toshiakeudonmap/

Stay-type tourism cooperation business

Effect	In collaboration with private organizations, we will utilize the product development, etc. carried out by private organizations, work on PR of "food" in Kagawa, and promote the prefectural products.
Implementation content	Collaboration with "Meeting to think about sake that suits udon" We will promote "Udon-friendly Sake" and "Sake-friendly Udon" to enjoy Sanuki Udon and sake both inside and outside the prefecture to promote exchange and increase consumption.
Links	https://www.kensanpin.org/umaimon/udonsake/

Local residents collaboration project

Effect	We will work together with local residents to promote the use of prefecture-produced ingredients and revitalize the region through food.
Implementation content	A chef will be dispatched to cooperate with the Marunouchi Hotel and the western food cooking industry in the prefecture to promote the development of menus for the island kitchen and the development of the bearer for the purpose of activating the area through the use of local ingredients and the activities of the island kitchen.

Private business cooperation project

Sanuki whole business

Effect	To raise awareness of ingredients produced in the prefecture, we will utilize ingredients produced in the prefecture for food events and popular menus that are highly conscious of citizens of the prefecture, and promote Kagawa's food. Sanuki whole Chinese Chimaki Sanuki whole Ehomaki Sanuki Ekata Roll, etc.
Schedule	Sanuki whole Chinese Chimaki << Reservation reception >> April 2 (Wednesday) to May 4 (Monday) <Product provision> May 2st, 5nd (Fri) -1th (Wed) (planned)
Held content	In order to promote prefecture-produced ingredients through the creation of a new food culture, we will carry out PR sales of menus developed using prefecture-produced ingredients at prefecture restaurants and mass retailers, in collaboration with the prefecture's cooking industry.
Links	Sanuki whole Chinese Chimaki https://www.kensanpin.org/umaimon/chimaki/ Sanuki whole Ehomaki https://www.kensanpin.org/umaimon/ehoumaki/ Sanuki Eho roll https://www.kensanpin.org/umaimon/ehouroll/

National New Year Udon Contest

Effect	Udon noodles will be held in collaboration with Gochichi udon nations and New Year udon nationwide to enhance the brand power of the prefecture.
Schedule	December 2th (Sat) and 12th (Sun) (Revision)
Venue	Takamatsu City, Sun Messe Kagawa
Held content	Local udon and new year udon sales and product sales Stage event workshop Panel display of the history of Sanuki Udon
Links	https://www.kensanpin.org/toshiakeudonmap/